On June 23, 2026, it was 44.3°C in Pissos, in the Landes region.
Not in Spain. Not in Greece. But in the Landes, in France!
That night, the temperature did not fall below 21.6°C on average nationwide. It is the hottest night ever recorded in France, according to Météo-France. The next day, 29.9°C average day/night across the country: an absolute record that erases those of 2003 and 2019.
And it was just a Tuesday in June!
Well, we're not here to scare ourselves, fear paralyzes and we want to make things move. We're here to tell you why every choice, even a glass of wine, matters more than we think.
Heat is intensifying
Since 1947, Météo-France has been recording heatwaves nationwide.
Half of them occurred before 2010 in 60 years.
The other half since 2010 in barely 15 years.
The summer of 2025 had two heatwaves, fires of unprecedented scale in the Aude and an anomaly of +1.9°C, the third hottest summer ever recorded. In June 2026, Germany was close to its national record at 41°C. Switzerland was beating its own for a month of June.
It is no longer a trend. It is our reality.
But here is what is also true: we have the solutions. The IPCC said it in black and white in its latest synthesis report: a reduction in demand could allow a 40 to 70% decrease in global emissions by 2050. Not in 200 years. By 2050.
What we eat and drink accounts for 24% of our carbon footprint
Our diet represents 24% of the carbon footprint of the French, according to ADEME. That is about 2.1 tons of CO₂ per inhabitant per year just for what we put on the plate and in the glass.
It is one of the most powerful levers we have individually.
71% of the French now favor local products. The organic market resumed its growth in 2025 (+3.6%, at 12.6 billion euros according to the Agence Bio). People understand!
Slowly... but they understand!
In the vineyards, everything starts with the soil
A soil cultivated in organic viticulture contains on average 50% more organic matter than conventional soil. It is not just a botanist's figure: a living soil stores carbon. While a dead soil emits.
Organic vineyards house 30% more animal and plant species than conventional vineyards. Insects, birds, plants, the entire ecosystem that allows the vine to resist especially the heat.
In conventional viticulture, pesticides and chemical fertilizers do the work. But they cost in emissions during manufacturing, in destroyed biodiversity, in impoverished soils that heat up faster. Choosing an organic wine is choosing not to finance and encourage that.
So what do we do at Oé
And in numbers, not in promises
We will get straight to the point.
Compared to conventional viticulture, our wines generate:
79% less greenhouse gases,
76% less energy consumed,
51% less water consumed,
It is measurable. These are the figures from Ademe. It is in our concrete practices: organic and regenerative agriculture, zero pesticides, winemakers paid +15% above the market price because we cannot ask someone to do things well if we do not give them the means.
71% of our bottles today come from reuse, a first in France. We are campaigning for non-recyclable metal capsules to disappear from the market (stopcapsules.fr). We make corks from FSC cork. We package without plastic.
Obviously, we still have a long way to go.
But every bottle we sell is a bottle that does not finance the model on the other side.
Does a glass of wine really change the game?
Honestly?
A glass alone, no.
But if we put together all the winemakers who farm differently, all the producers who reduce their impact, all the consumers who make different choices, then yes, really.
The IPCC does not talk about sacrifice. It talks about sobriety, measures allowing "to avoid demands while ensuring the well-being of people". In other words: live better, differently.
Drinking less, drinking better, is choosing serious producers, asking your restaurant why its menu does not display any organic wine.
These gestures seem small. But they send signals to the market. And markets, they move!
