With the Oé team, we are happy to present our new collaboration with Tarwane , an artist who has made his passion his profession. For this collaboration, he put at the heart of his creation “ Le Bien Par Le Bon ” which characterizes our wines and our B Corp commitments to offer you a limited edition cuvée . Discover without further delay our exchange with Matthieu.
How did you come to become an artist?
“I've always done lettering and graffiti since I was 15. I started in the 90s with graffiti and I quickly got caught by the BAC. I continued with 5 weekends of general work scratching walls on the SNCF tracks - it was mainly on the railway track that I did my graffiti. I was about to be 17. It calmed me down and I settled down. I finally found a job with children where I climbed the ladder for 17 years. And then almost 5 years ago, in January 2016, I took to Instagram to share my creations. It worked right away, the followers quickly climbed (between 15 and 20k followers per year), I was able to project myself on my artistic career. For 2 years, I did a project a day without ever letting go when I got home from work in the evening, which I kept in parallel. Workload has never scared me. When my daughter was born 3 years ago, I decided to quit my job and started my own business as an artist.
I grew up with parents who were artists in their spare time and who always encouraged me to get started. I was young and with a strong spirit of contradiction. It took me a long time to follow their advice. I left school early because I didn't like it and I felt like I was going there to please my teachers and my parents. When I had to find a job, I learned everything on my own to get there. I am self-taught, I have always trained in everything.”
Where do you draw your inspiration from?
“Inspiration comes from everywhere. In the street, in a park, in the subway, and mainly from my daughter. The words come like that. When I'm out of inspiration , I scratch a capital letter at random, I find a letter that follows and then I brainstorm and find what I'm going to write pretty quickly. Once, during a migraine, I worked on the “aspirin” graffiti. I also did a “fuck racism” a while ago when I came out for the death of George Floyd… Basically, the inspiration came from a guy insulting a black person on the subway.
In general, I mainly draw positive things - except in very exceptional cases - because I like to motivate people, do fun things and imagine people laughing behind their phones. I play a lot with people, I like knowing that they will reflect on one of my creations, that they will laugh, smile or feel emotions.
Who do you usually work with?
“I work with a lot of foreign clients for the creation of logos and graphic charters. About 80% foreign customers and 20% French. I'm lucky not to have to canvass a lot, clients come mainly by word of mouth and from my instagram account to work with me. I also work on a voluntary basis. For example, I offered a letter to the Secours Populaire de Lyon with whom I'm doing an event soon. This event brings together about fifteen artists at the end of September and I take care of the storefront.”
“I like committed projects. I like people who move for themselves and for good causes. Your organic wine cuvées, the way your winegrowers work, speaks to me. And all the more since I have my daughter. At home, we try to do good deeds. My wife fought for us to have access to compost in the condominium, we buy a lot in bulk and we only travel by public transport. Your commitments echo those that I am trying to put in place on a personal basis and I enjoyed the project very much.”
Do you have an anecdote to tell us?
“I have lots of anecdotes but I would say that I didn't skip class to smoke joints, I went home to draw and see fellow artists with whom we created things. I loved that.
As an artist, I like to draw a picture related to a song that I know might stick in people's minds all day. It amuses me a lot.”
What is your motto?
“Stay positive, never give up and give yourself the means to do what you love”
I walk to the challenge, I challenge myself and I give myself the means. Life isn't just about work. And everyone can create the job of their dreams, invent their style and reinvent themselves.”
Why did you choose Tarwane as a pseudonym?
“I changed my name a bit, Matthieu Tarrin, to make it easier to pronounce. I wanted a name that didn't look like the others: Tarwane”
If you are curious and want to discover this collaboration, go to oeforgood.com . We present to you the Le Bien par le Bon sweatshirt and bottle to spread the message of Le Bien par le Bon around you ;-)