The Oé team offers delivery from 6 bottles ordered!

The deposit and the reuse of glass bottles: why we all have to get started!

Put back the instruction? It must be said, we had to brave a few mountains to get there, but it was worth it when you see the enthusiasm that this project arouses with you, with our community. Now that we are launched, we want to teach you more about the subject and make you aware of rediscovering the reflex of more sustainable consumption.


Reusing bottles: how does it work?

The returnable bottle is washed and reused to go back into the circuit. When we talk about deposit, we are talking about the price allocated to the container. These are the 50 cents (this can be more or less depending on the type of bottle) that you get back once the bottle is brought back to the point of sale. When we talk about reuse, it means that the bottle is reused (washing and reconditioning) instead of being recycled (broken then remanufactured), and therefore enters into a circular economy. Our Oé bottles come from the deposit as much as possible and are reused to offer you new cuvées.

reuse of Oé wine bottles

How it works ? 

  1. Buy an Oé bottle from one of our partner merchants (find all our points of sale here ) with an additional cost of 50 cents
  2. Open and taste the bottle well accompanied. Once finished, do not forget to rinse it with water so that the liquid does not stick to the bottom.
  3. Store the empty bottle, clean and sheltered from the sun at home
  4. Bring your bottles back to your retailer who will store them in a locker before our partner Rebooteille comes to collect all the returnable bottles.
  5. Recover the 50 cents deposit per bottle

Once all the lockers in the store are filled, the retailer asks one of our local partners who takes care of a bottle collection tour with the aim of optimizing the journey and reducing carbon emissions.


Washing is done at My bottle is called Revient for bottles collected in the Lyon region.


There are 5 players in the reuse loop: the producer of glass bottles (from the deposit or new which can then be reused), our bottler and us, your favorite points of sale in France and you, our collection partner bottles ( Rebooteille sur Lyon), our washing partner (Ma Bouteille is called Revient sur Lyon), and again us, Oé, to rebottle and start the loop again.



In a few figures it gives this: 

Bottle reuse figures

By reusing the bottles, it saves 33% of water compared to a new manufactured bottle, reduces the energy consumed by 76% and emits 79% less greenhouse gases .

Source: Devroche Consultants study, 2009 and Rebooteille



The advantages of deposit and bottle reuse

The deposit has existed since the 1800s. Generally, it was often our elders who showed us how to recover the few cents of the deposit in exchange for the bottle brought back. With recycling, the deposit is a practice that has fallen into oblivion and which, however, by coming back into fashion, makes it possible to:

  • Reduce glass waste and production-related water and energy consumption,
  • Create local jobs,
  • Support short circuits and encourage/encourage consumers to take good care of their waste.


The bottle reuse project of one of our partners

With the team, we have now been working for a few months with the company Rebooteille , which is our Rhône, Loire and Ain partner concerning the reuse of our bottles in these territories. Their deposit and glass bottle reuse project is now more than 2 years old. They began to pilot the implementation of the deposit, collection and washing since March 2020.


We were surprised at the complexity of recreating this forgotten virtuous practice. Indeed, it was necessary to recreate a sector from scratch, convince, train and draw inspiration from each link in the reuse chain whose commitment and skills ensure the success of the project. Thus we have reinvented a deposit, more local and on a human scale that maximizes environmental and social gains. ” tells us Bastien, co-leader of the Rebooteille project.

last articles

Un menu du chef Matthieu Chambrier pour noël

Un menu du chef Matthieu Chambrier pour noël

Un menu bon et de saison pour Noël. On vous propose nos plus beaux accords mets et vins pour noël, pensé par le talentueux chef lyonnais Matthieu Chambrier.
Les idées cadeaux pour un noël éthique

Les idées cadeaux pour un noël éthique

À court d'idées de cadeaux cette année ? Envie d'innover et de faire plaisir à la fois ? On vous aide à faire plaisir à vos proche sans ruiner la planète. Du petit cadeau écologique jusqu'à la grande expérience en pleine nature, vous trouverez forcément votre bonheur !
Un Noël simple, c’est quoi exactement ?

Un Noël simple, c’est quoi exactement ?

Oé, on vous emmène avec nous pour relever une mission des plus importantes : revenir à l’essentiel et embarquer pour un futur durable. Si vous nous lisez ici, c'est que vous faites (normalement) partie des 30% des français qui aiment le vin. Comme pour tout, la meilleure façon de réduire ses émissions est de ne pas consommer. On ne peut pas s'arrêter de boire ni de manger. On peut juste décider de le faire mieux. Et d'avoir un impact moindre en buvant bon, bien, mieux pour la planète.  Ne pas boire de vin est l'option #1, on est la #2. On vous propose de passer un beau noël aussi bon pour vous que pour la planète. Vous êtes prêt pour le top départ d’un Noël responsable ? 3,2,1… C’est parti ! 

Related Articles

Oé unveils its new committed bottles

Oé unveils its new committed bottles

Last September, we announced our name change to Oé with our first three organic wines (a red, a rosé and a white) produced hand in hand with our Oé winegrowers. In parallel with the presentation of our wines, we were already working on the new bottles with all the feedback you gave us during your tastings. It is therefore with pride and happiness that we unveil our ten new cuvées and a new website. We dreamed of something simpler, to offer you the best of wine and all this under the same name: Oé!
Oé, the first wine brand in France to reinstall the deposit

Oé, the first wine brand in France to reinstall the deposit

That's it, it's back to school! And to start off on the right foot, we have some great news that we've been working on for months to announce: we're reintroducing bottle deposit in the wine sector 👏🏻 In addition to being delighted to be the first wine brand to set up the deposit, our goal is to focus on the circular economy . and reduce our carbon footprint .
Consume less and better for the planet

Consume less and better for the planet

Today, we would like to speak on the Black-Friday . This day intended to over-consume at low prices does not rhyme with ecology.
Older Post
Newer Post
Close (esc)
pop-up

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search
Our engagements
Shopping Cart
Your cart is currently empty.
Shop now