We launched our very first outdoor advertising campaign in the streets of Lyon

Bonjour everyone!

For the first time, we’ve put our voice up on the walls of Lyon. Bold, eye-catching posters to say out loud what we truly believe. We wanted to speak honestly, be a little edgy, deeply passionate, and above all… sincere.

Here are the messages we proudly displayed across the streets:

• Pesticides are s***. Go organic.

• Organic isn’t optional, it’s urgent.

• It is together that we’ll turn the table.

• Buying is voting.

And because every poster has a story, we explain it all here !

Pesticides are s***. Go organic.

Pesticides contaminate our soil, our water, our skin, our plates…
And to protect what, exactly? Certainly not life. It’s an agricultural model in the hands of corporations that traded biodiversity for profit.

At Oé, we’ve chosen a different path. A path that smells of living soil, budding vines, and returning biodiversity.
Yes, we make organic wine, but it’s more than that:
It’s our way of saying we still want to pick an apple without having to read its chemical composition.

Going organic is about wonder. It’s about being aware of the beauty of life. It’s about saying no to the system that makes our planet sick. And doing it with a smile, a glass in hand, in good company.

Organic isn’t optional, it’s urgent.

While some debate “organic is too expensive,” the planet is on fire. Soils are dying, insects are disappearing, farmers are exhausted.

We no longer have the luxury of hesitation. Organic isn’t a trendy label, it’s vital. An agricultural system that respects humans, water, earthworms, and the future.

At Oé, we don’t just sell wine, champagne, and botanical sodas. We open a door to show that another model is possible. A joyful, fair, healthy, living model.

We’ll stop running campaigns the day nature runs perfectly without us.
But until then, we plant ideas like we plant hedges: to regenerate, protect, inspire.

Together, we’ll turn the table.

Alone, we’re a drop.
Together, we make waves.

Changing the world doesn’t happen in an office or a cellar.
It happens with many:

• Winemakers who cultivate with love,

• Conscious consumers who question their choices,

• Independent grocery stores,

• Chefs who cook honestly,

• And you, who follow us, share, and believe.

Turning the table isn’t about creating chaos. It’s about reinventing the feast.
A joyful, organic, inclusive, generous banquet. With a checkered tablecloth and a bit of ambition.

Buying is voting.

Every shopping cart is a ballot.
Every checkout is a small yes or a big no.

You choose:
➡️ More or less plastic?
➡️ More or less pesticides?
➡️ More or less respect for life?

 

When you choose Oé, you vote for:
✅ Organic wine and botanical sodas
✅ Reusable bottles
✅ Fair pay for winemakers
✅ A committed, regenerative model
✅ Agriculture that restores ecosystems and biodiversity instead of destroying them

Your power is real.

Thanks to those acting alongside us at their level:
B Corp, Impact France, On est prêt…
Great companies like PourDemain, Atypique, La Fourche, La Tournée, EcoFarms, Agoterra…
Amazing people like Gaëtan Gabriele, Camille Etienne, Hugo Clément, and many more… working for a better world and a more sustainable food system.

PS: No walls were harmed during this campaign.
Our posters were placed only where public posting is allowed ✌️