The Oé team offers delivery from 6 bottles ordered!

Oé, the first wine brand in France to reinstall the deposit

That's it, it's back to school! And to start off on the right foot, we have great news that we've been working on for months to announce: we're reintroducing the bottle deposit in the wine sector ūüĎŹūüŹĽ

In addition to being delighted to be the first wine brand to set up the deposit, our goal is to focus on the circular economy and reduce our carbon footprint .

Thomas, our co-founder talks about it:¬†‚ÄúWe've been thinking about this locker project for several months and today we're happy that it's materialized. Reusing a bottle instead of recycling it saves nearly 33% of water . We are already collaborating with around thirty committed stores in Lyon, and soon in Paris in December. Our goal is to extend this process to businesses, caterers and restaurants. ¬Ľ

Oh the deposit


Whether bought in store and then enjoyed at home or ordered in a restaurant, a glass bottle is resistant to being washed and reused up to 50 times. Our desire, at the base of the project, was to find the best way to reuse wine bottles in a cyclical way, to do good for the planet and the local economy. We chose to bottle near our home, 60km from Lyon in the Pierres Dorées.

We also surrounded ourselves with partners of choice, and in particular Rebooteille from Lyon to give birth to the project. Rebooteille offers a fast-developing deposit system for collecting and washing bottles from shops in Ain, Loire and Rh√īne. The principle : the customer easily locates the bottles consigned on the shelves using a sticker which indicates the deposit and pays a deposit of 50 centimes at checkout. After tasting the bottle, it must be rinsed and then brought back to the partner store of your choice to recover your deposit. The store stores empty glass bottles in racks and Rebooteille comes to collect them before transporting them to the industrial washer. The circle is complete when the washing center sends them back to partner producers, in our case, to our bottler, to close the cycle of reuse.

Johann Perrat, founder of the 3 Ptits Pois grocery store in Lyon , explains his enthusiasm for the deposit: 

‚ÄúAt 3 Ptits Pois, it's been ten years since we unofficially set up the deposit with the small producers with whom we work, because we are sensitive to the reduction of the carbon footprint. Dairy products, local beers, baby food jars‚Ķ are products that can already be consigned with us. Since March, we have been collaborating with Rebooteille, which allowed us to add O√© to our catalog, a real revolution because the wine is rare or even non-existent on the deposit. The advantage with Rebooteille is to have a single contact and process for multiple producers. In addition, we have real indicators on the system, we can measure the rate of returns and thus enhance our commitment‚ÄĚ.


Only 35% of the bottles are reusable and recorded in CHR* . These are mainly bottles of juice, beer and other beverages. Our goal: to innovate to be the first to launch this service on wine bottles with the ambition of using 100% bottles from the deposit and returnable in turn once emptied. We invite you and encourage you to get involved in the renewal of the glass bottle deposit by starting by buying recorded ūüí™ūüŹľ


last articles

Un menu du chef Matthieu Chambrier pour no√ęl

Un menu du chef Matthieu Chambrier pour no√ęl

Un menu bon et de saison pour No√ęl. On vous propose¬†nos plus beaux accords mets et vins pour no√ęl, pens√© par le¬†talentueux chef lyonnais¬†Matthieu Chambrier.
Les id√©es cadeaux pour un no√ęl √©thique

Les id√©es cadeaux pour un no√ęl √©thique

À court d'idées de cadeaux cette année ? Envie d'innover et de faire plaisir à la fois ? On vous aide à faire plaisir à vos proche sans ruiner la planète. Du petit cadeau écologique jusqu'à la grande expérience en pleine nature, vous trouverez forcément votre bonheur !
Un No√ęl simple, c‚Äôest quoi exactement ?

Un No√ęl simple, c‚Äôest quoi exactement ?

O√©, on vous emm√®ne avec nous pour relever une mission des plus importantes :¬†revenir √† l‚Äôessentiel¬†et embarquer pour un¬†futur durable. Si vous nous lisez ici, c'est que vous faites (normalement) partie des 30% des fran√ßais qui aiment le vin. Comme pour tout, la meilleure fa√ßon de r√©duire ses √©missions est de ne pas consommer. On ne peut pas s'arr√™ter de boire ni de manger. On peut juste d√©cider de le faire mieux. Et d'avoir un impact moindre en buvant bon, bien, mieux pour la plan√®te.¬† Ne pas boire de vin est l'option #1, on est la #2. On vous propose de passer un beau no√ęl aussi bon pour vous que pour la plan√®te. Vous √™tes pr√™t pour le¬†top d√©part d‚Äôun No√ęl responsable¬†? 3,2,1‚Ķ C‚Äôest parti !¬†

Related Articles

Oé unveils its new committed bottles

Oé unveils its new committed bottles

Last September, we announced our name change to Oé with our first three organic wines (a red, a rosé and a white) produced hand in hand with our Oé winegrowers. In parallel with the presentation of our wines, we were already working on the new bottles with all the feedback you gave us during your tastings. It is therefore with pride and happiness that we unveil our ten new cuvées and a new website. We dreamed of something simpler, to offer you the best of wine and all this under the same name: Oé!
Oé organic wines at the Maison du Zéro Déchet in Paris

Oé organic wines at the Maison du Zéro Déchet in Paris

Since the start of the school year, the Oé organic wines are available at the cafe the Zero Waste House in the 12th arrondissement of Paris. To the House of Zero Waste , as its name suggests, they defend an approach zero waste and zero waste very ambitious...
The deposit and the reuse of glass bottles: why we all have to get started!

The deposit and the reuse of glass bottles: why we all have to get started!

Put back the instruction? It must be said, we had to brave a few mountains to get there, but it was worth it when you see the enthusiasm that this project arouses with you, with our community. Now that we are launched, we want to teach you more about the subject and make you aware of rediscovering the reflex of more sustainable consumption.
Older Post
Newer Post
Close (esc)

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Our engagements
Shopping Cart
Your cart is currently empty.
Shop now