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B Corp: Behind the scenes of the label for companies working for the common good

|Aude Philibert
B Corp : les dessous du label des entreprises qui œuvrent pour le bien commun

Viticulture accounts for 4% of agriculture and 20% of pesticides—we want to change that! 

We work with winegrowers who place living things at the heart of their estates and viticulture. All our bottles are reusable, and we are working toward zero waste with our stainless steel palox and zero-waste pallets (in fact, we have cut our waste by 25 in two years). And finally, we are building a more inclusive business model, with more joy and transparency.  

 

 

This great consistency is what makes Oé a certified B Corp. B Corp is the label for companies working for the common good. The goal is not to be the best in the world, but the best FOR the world. 

Oé was born from a desire to do good and help change the status quo. We think it's cool to say we are an Impact Native Brand, an impact brand if you speak French. 

We also needed a guide, a compass to help us go further in our approach. To surround ourselves with the best companies to draw inspiration from and inspire others in turn.

 

  

The great B Corp certification adventure 

The B Corp adventure began in 2016 with Camille, one of the first people to join the team. After several months of working to complete the questionnaire, we were certified in 2017—touch wood—with 82 points. 

 In three years, we immersed ourselves in the overall vision of B Corp, the meetings, the working groups, and the conferences we had the chance to attend as guests or messengers. This is what guided us to a score of 97.9 points in 2020. 

 

 

We have also just been recertified in 2024 with a score of 102.3 points. See you in 2027 to go even further!

 

Everything you dream of knowing about B Corp

• the questionnaire gathers 200 questions (it's loooong),

• you need at least 80 points to get the label (we roll up our sleeves)

• and the average of the companies that take the questionnaire is around 50 points (that puts pressure on you)

 

When you complete the B Corp questionnaire—the famous B Impact Assessment —you unlock Impact Business Models (the IBMs aka “Impact Business Model” in English). An IBM is a goal that is achieved based on the actions put in place by the company in favor of the well-being and protection of employees, customers, resources, and biodiversity, and that has a real positive impact on our society and the world around us.

 

The impact business models (IBMs) we are working on with Oé: 

• protecting our company mission to “Transform agriculture, business, and consumption in the service of the common good”

• employee professional development 

• poverty reduction in the supply chain

• fighting poverty through micro-distribution

• local economic development 

• resource preservation

• soil and wildlife conservation 

• toxin remediation 

 

We will soon tell you about the Sustainable Development Goals (SDGs) that we support. You too, be part of the B Corp adventure to participate in this global movement!

 

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